Commercial Labels

 
 STUFF MAKES A DIFFERENCE The most exclusive neighborhoods and ghetto-hoods are full of stuff, but the stuff of these turfdoms looks diametrically different. The look of their stuff perpetuates the culture and spirit of the “hood.” Stuff makes a difference. Stuff talks! It talks to us! The beauty of a grassy field, of wildflowers swaying in a gentle breeze inspires heavenly thoughts that can actually change the way we embrace life. In the same way, pornography flips thought switches and biological responses that also change the way we live. People make life choices based on visual input. Vision feeds the mind, soul and spirit. Lot chose the green fields closer to Sodom. David chose Bathsheba. The Midianites chose great costumes and masqueraded before Joshua to trick Him. It worked. Samuel was inclined to choose a king for Israel based on his stature, thick head of hair and handsome face. The Pharisees judged people by their outward appearances. From a more positive view we find Jesus gazing at a wheat field and gleaning many analogies of truth. He saw the same woman at the well that everyone else saw, yet He saw beyond her outward appearance and social stigma. He ministered to her wonderfully. BE THE PACKAGE BE THE CONTAINER OF GOD FOR GOD TO OTHERS Jesus did not overtly call any particular disciple to be a graphic illustrator, to paint pictures or to create commercial labels. He called them and us to be the product. While this is gutsy and true, we also know that Scripture speaks volumes about outward appearances, the packaging of the Christian. God addresses the significance of dress codes, personal limitations for the sakes of others and the impressions we may inadvertently communicate. Check out these verses to explore this truth: Ex.28:42, Ex. 39:28, Is. 3:16-23, Pr. 7:10, Mat. 3:4 and Mr. 1:6. 1 Samuel 16:7 says, “But the Lord said unto Samuel, Look not on his face, or on the height of his stature; because I have refuse him; for the Lord sees not as man sees; for man looks on the outward appearance, but the Lord looks on the heart.” Very cool verse! What do we do with it? A lot! For this assignment we’ll zone into the poignant truth “…for man looks on the outward appearance…,” and run with this principle. God knows that “man looks on the outward appearance,” and therefore He created beauty in nature and men, women and children. Yippee! WHAT DOES GOD SAY ABOUT PACKAGE DESIGN? DOES HE CARE? “But the LORD said unto Samuel, Look not on his countenance, or on the height of his stature; because I have refused him: for the LORD seeth not as man seeth; for man looketh on the outward appearance, but the LORD looketh on the heart” (1 Samuel 16:7). “Judge not according to the appearance, but judge righteous judgment” (John 7:24). “And he changed his behaviour before them, and feigned himself mad in their hands, and scrabbled on the doors of the gate, and let his spittle fall down upon his beard” (1 Samuel 21:13). “And, behold, there met him a woman with the attire of an harlot, and subtil of heart…16 I have decked my bed with coverings of tapestry, with carved works, with fine linen of Egypt” (Proverbs 7:10, 16). 1. DRAW CONCLUSIONS FROM THESE VERSES. 2. PICK A CONTAINER - PICK A PRODUCT. Can Pop,Power Drink, etc. Bottle Food, Drink, Cleaning, etc. DVD, CD Music, Video, Game, etc. Box Label Candy, Cereal, Tissue, etc. 3. COLLECT PRODUCT LABEL DATA. What essential verbiage makes your product irresistible to potential buyers? What essential verbiage and trademarks are legally and practically required to market your product? 4. SKETCH A FEW IDEAS. Sketch out your initial ideas in small drawings (thumbnail sketches). 5. CREATE THE LABEL Use iPhoto and Photoshop to create this real-world product label. Also, use every available resource to build this project. Think adventurously about how to get the imagery you need. Original photography and scanned objects and images add authenticity to your project. You may search the Internet, borrow and modify and spin existing designs to give your label design a competitive edge. 6. PRINT THE LABEL. Keep in mind the diverse selection of paper that is available to us. Visit an office supply store and be amazed. Paper suppliers have created iridescent, reflective, matt, self-adhesive, thick, translucent, transfer, and trashy papers for your every possible need. Find or create your container and adhere your label with a sense of accomplishment. THINK OUTSIDE THE BOX - ABOVE AND BEYOND THE BOX What percentage of the buying public actually read the small print on labels? We don’t know for sure. However, you can make the proverbial small print very exciting. Why stick to the mundane barrage of the desk chemist’s verbiage? Add spunk and pizzazz to your verbiage to turn your project into a sanctified snagger, a product label that does more than sell the product. Kick it up a notch with spicy words that shock your readers. Be playful while being purposeful. You may even turn the text into a tract. 8. THE END PRODUCT AND DISPLAY We’ll set up a classy display of our final products that will actually look like a viable shelf of products. We’ll use a glass showcase somewhere in the building. How cool is that! 9. PROJECT PARTICULARS 1. Use some of the graphic elements (via layers) of commercially produced labels. 2. Save your project on the hard-drive of your computer and on your nas drive location. 3. Image File Specifications: 300 resolution in Photoshop RGB color format Appropriate canvas size to fit your label

WE LOOK FORWARD TO POPULATING THIS PAGE WITH GREAT STUDENT-CREATED LABELS.